Black ops advertising : native ads, content marketing, and the covert world of the digital sell / Mara Einstein.

By:

Einstein, Mara

text

Media type:

unmediated

Carrier type:

volume

ISBN:

194486900X
9781944869007

Subject(s):

Advertising -- History

LOC classification:

HF5811 .E36 2016

Contents:

Holdings ( 1 )
Title notes ( 1 )

Holdings
Item type	Current library	Shelving location	Call number	Copy number	Status	Date due	Barcode
Book	NMC Library	Stacks	HF5811 .E36 2016 (Browse shelf(Opens below))	1	Available		33039001405488

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Previous								Next
Previous	HF5761 .M567 2021 Arriving today : from factory to front door--why everything has changed about how and what we buy /	HF5810 .H44 A3 2011 Hegarty on advertising : turning intelligence into magic /	HF5810 .O34 A3 2009 The king of Madison Avenue : David Ogilvy and the making of modern advertising /	HF5811 .E36 2016 Black ops advertising : native ads, content marketing, and the covert world of the digital sell /	HF5811 .T9 2000 20 ads that shook the world : the century's most groundbreaking advertising and how it changed us all /	HF5811 .W82 2016 The attention merchants : the epic scramble to get inside our heads /	HF5813 .U6 G64 1990 Advertising in America : the first two hundred years /	Next

Introduction: why ads don't look like ads -- From mass to millennials -- What we share & why we share -- Native advertising: publishers as marketers -- Content marketing: marketers as publishers -- The digital sell: big data, programmatic buying, and living by the numbers -- The (dis)empowered consumer -- Advertising ourselves to death.