MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01264cam a2200325zi 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
13000533 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MiTN |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190729110548.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160304t20162016nyu b 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
194486900X |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781944869007 |
| 024 8# - OTHER STANDARD IDENTIFIER |
|---|
| Standard number or code |
40026620281 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(NhCcYBP)co25036728 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
NhCcYBP |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
NhCcYBP |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5811 |
| Item number |
.E36 2016 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5811 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.E36 2016 (LC) |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Einstein, Mara, |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Black ops advertising : |
| Remainder of title |
native ads, content marketing, and the covert world of the digital sell / |
| Statement of responsibility, etc. |
Mara Einstein. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York : |
| Name of producer, publisher, distributor, manufacturer |
OR Books, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2016] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2016 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
244 pages ; |
| Dimensions |
19 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 505 #0 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction: why ads don't look like ads -- From mass to millennials -- What we share & why we share -- Native advertising: publishers as marketers -- Content marketing: marketers as publishers -- The digital sell: big data, programmatic buying, and living by the numbers -- The (dis)empowered consumer -- Advertising ourselves to death. |
| 596 ## - |
|---|
| -- |
1 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
History. |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
|---|
| Series part designator, SPT (RLIN) |
u613461 |
| 903 ## - LOCAL DATA ELEMENT C, LDC (RLIN) |
|---|
| a |
33952 |