Black ops advertising : native ads, content marketing, and the covert world of the digital sell /
Einstein, Mara,
Black ops advertising : native ads, content marketing, and the covert world of the digital sell / Mara Einstein. - 244 pages ; 19 cm
Introduction: why ads don't look like ads -- From mass to millennials -- What we share & why we share -- Native advertising: publishers as marketers -- Content marketing: marketers as publishers -- The digital sell: big data, programmatic buying, and living by the numbers -- The (dis)empowered consumer -- Advertising ourselves to death.
194486900X 9781944869007
40026620281
Advertising--History.
HF5811 / .E36 2016
Black ops advertising : native ads, content marketing, and the covert world of the digital sell / Mara Einstein. - 244 pages ; 19 cm
Introduction: why ads don't look like ads -- From mass to millennials -- What we share & why we share -- Native advertising: publishers as marketers -- Content marketing: marketers as publishers -- The digital sell: big data, programmatic buying, and living by the numbers -- The (dis)empowered consumer -- Advertising ourselves to death.
194486900X 9781944869007
40026620281
Advertising--History.
HF5811 / .E36 2016