Using qualitative research in advertising : strategies, techniques, and applications / Margaret A. Morrison ... [et al.].
Publication details: Thousand Oaks, Calif. : SAGE, c2012.Edition: 2nd edDescription: xv, 218 p. : ill. ; 23 cmISBN:- 9781412987240 (pbk. : alk. paper)
- 1412987245 (pbk. : alk. paper)
- 659.1072 23
- HF5814 .U78 2012
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| HF5813 .U6 H55 2002 Advertising to the American woman, 1900-1999 / | HF5813 .U6 R36 2007 Readings in advertising, society, and consumer culture / | HF5813 .U6 V47 2007 Watch this, listen up, click here : inside the 300 billion dollar business behind the media you constantly consume / | HF5814 .U78 2012 Using qualitative research in advertising : strategies, techniques, and applications / | HF5821 .B37 2008 Humor in the advertising business : theory, practice, and wit / | HF5821 .L35 2005 Principles of advertising : a global perspective / | HF5821 .R84 2018 The adman's dilemma : from Barnum to Trump / |
Includes bibliographical references and index.