Using qualitative research in advertising : strategies, techniques, and applications / Margaret A. Morrison ... [et al.].
Publication details: Thousand Oaks, Calif. : SAGE, c2012.Edition: 2nd edDescription: xv, 218 p. : ill. ; 23 cmISBN:- 9781412987240 (pbk. : alk. paper)
- 1412987245 (pbk. : alk. paper)
- 659.1072 23
- HF5814 .U78 2012
| Item type | Current library | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
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Book
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NMC Library | Stacks | HF5814 .U78 2012 (Browse shelf(Opens below)) | 1 | Available | 33039001207728 |
Includes bibliographical references and index.