Using qualitative research in advertising : (Record no. 22302)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01154cam a22003614a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 2011024469 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | DLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190729104658.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110610s2012 caua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2011024469 |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER | |
| Record control number | 015904055 |
| Source | Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781412987240 (pbk. : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1412987245 (pbk. : alk. paper) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocn713187785 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | YDX |
| -- | BTCTA |
| -- | UKMGB |
| -- | YDXCP |
| -- | OCLCO |
| -- | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | EY8Z |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5814 |
| Item number | .U78 2012 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1072 |
| Edition number | 23 |
| 245 00 - TITLE STATEMENT | |
| Title | Using qualitative research in advertising : |
| Remainder of title | strategies, techniques, and applications / |
| Statement of responsibility, etc. | Margaret A. Morrison ... [et al.]. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Thousand Oaks, Calif. : |
| Name of publisher, distributor, etc. | SAGE, |
| Date of publication, distribution, etc. | c2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 218 p. : |
| Other physical details | ill. ; |
| Dimensions | 23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 596 ## - | |
| -- | 1 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| General subdivision | Research. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research |
| General subdivision | Methodology. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Qualitative research. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Morrison, Margaret A. |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) | |
| Series part designator, SPT (RLIN) | u350891 |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | HF5814 .U78 2012 |
| w | LC |
| c | 1 |
| h | EY8Z |
| i | 33039001207728 |
| 903 ## - LOCAL DATA ELEMENT C, LDC (RLIN) | |
| a | 22302 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Stacks | 06/19/2018 | HF5814 .U78 2012 | 33039001207728 | 07/06/2023 | 1 | Book |