Ethical marketing / Patrick E. Murphy ... [et al.].
Series: Basic ethics in actionPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2005.Description: xxi, 266 p. ; 23 cmISBN:- 0131848143
- 174/.96588 22
- HF5415 .E796 2005
| Item type | Current library | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
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NMC Library | Stacks | HF5415 .E796 2005 (Browse shelf(Opens below)) | 1 | Available | 33039000751692 |
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| HF5414 .D38 2002 The moral dimension of marketing : essays on business ethics / | HF5415 .B637 2008 Marketing ethics / | HF5415 .C5277 2000 Counterintuitive marketing : achieve great results using uncommon sense / | HF5415 .E796 2005 Ethical marketing / | HF5415 .H7416 2012 Trust me, I'm lying : the tactics and confessions of a media manipulator / | HF5415 .K674 2013 Customer sense : how the 5 senses influence buying behavior / | HF5415 .L83 2011 The marketing plan : how to prepare and implement it / |
Includes bibliographical references (p. 248-257) and index.
Ethical reasoning and marketing decisions -- Ethics in researching and segmenting markets -- Product management ethics -- Ethical issues in distribution channels and pricing -- Ethics in advertising and on the Internet -- Personal selling ethics -- Implementing and auditing ethical marketing.