NMC Library

Ethical marketing / (Record no. 9416)

MARC details
000 -LEADER
fixed length control field 01173pam a22003134a 4500
001 - CONTROL NUMBER
control field 2004006840
003 - CONTROL NUMBER IDENTIFIER
control field DLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190729102934.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 040323s2005 nju b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2004006840
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0131848143
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
049 ## - LOCAL HOLDINGS (OCLC)
Holding library EY8Z
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .E796 2005
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 174/.96588
Edition number 22
245 00 - TITLE STATEMENT
Title Ethical marketing /
Statement of responsibility, etc. Patrick E. Murphy ... [et al.].
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Upper Saddle River, N.J. :
Name of publisher, distributor, etc. Pearson Prentice Hall,
Date of publication, distribution, etc. c2005.
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 266 p. ;
Dimensions 23 cm.
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Basic ethics in action
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 248-257) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Ethical reasoning and marketing decisions -- Ethics in researching and segmenting markets -- Product management ethics -- Ethical issues in distribution channels and pricing -- Ethics in advertising and on the Internet -- Personal selling ethics -- Implementing and auditing ethical marketing.
596 ## -
-- 1
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Moral and ethical aspects.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Murphy, Patrick E.,
Dates associated with a name 1948-
948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN)
Series part designator, SPT (RLIN) u173882
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
h EY8Z
i 33039000751692
903 ## - LOCAL DATA ELEMENT C, LDC (RLIN)
a 9416
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Copy number Koha item type
    Library of Congress Classification     Stacks 06/19/2018 1 HF5415 .E796 2005 33039000751692 07/06/2023 12/04/2022 1 Book

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