Raising consumers : children and the American mass market in the early twentieth century / Lisa Jacobson.
Series: Popular cultures, everyday livesPublication details: New York : Columbia University Press, c2004.Description: xii, 299 p. : ill. ; 24 cmISBN:- 0231113889 (cloth : alk. paper)
- 339.4/7/0830973 22
- HF5415.33.U6 J33 2004
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Includes bibliographical references (p. [227]-281) and index.
Ch. 1 : "Big Sales from Little Folks": The Development of Juvenile Advertising -- Ch. 2 : From Thrift Education to Consumer Training: Reforming the Child Spender -- Ch. 3 : Heroes of the New Consumer Age: Imagining Boy Consumers -- Ch. 4 : Athletic Girls and Beauty Queens: Imagining the Peer-Conscious Adolescent Consumers -- Ch. 5 : Revitalizing the American Home: Playrooms, Parenting, and the Middle-Class Child Consumer -- Ch. 6 : Radio Clubs and the Consolidation of Children's Consumer Culture During the Great Depression.