Raising consumers : children and the American mass market in the early twentieth century /
Jacobson, Lisa, 1962-
Raising consumers : children and the American mass market in the early twentieth century / Lisa Jacobson. - New York : Columbia University Press, c2004. - xii, 299 p. : ill. ; 24 cm. - Popular cultures, everyday lives .
Includes bibliographical references (p. [227]-281) and index.
Ch. 1 : "Big Sales from Little Folks": The Development of Juvenile Advertising -- Ch. 2 : From Thrift Education to Consumer Training: Reforming the Child Spender -- Ch. 3 : Heroes of the New Consumer Age: Imagining Boy Consumers -- Ch. 4 : Athletic Girls and Beauty Queens: Imagining the Peer-Conscious Adolescent Consumers -- Ch. 5 : Revitalizing the American Home: Playrooms, Parenting, and the Middle-Class Child Consumer -- Ch. 6 : Radio Clubs and the Consolidation of Children's Consumer Culture During the Great Depression.
0231113889 (cloth : alk. paper)
2004045638
Child consumers--History--United States--20th century.
Market segmentation--History--United States--20th century.
Target marketing--History--United States--20th century.
Advertising and children--History--United States--20th century.
HF5415.33.U6 / J33 2004
339.4/7/0830973
Raising consumers : children and the American mass market in the early twentieth century / Lisa Jacobson. - New York : Columbia University Press, c2004. - xii, 299 p. : ill. ; 24 cm. - Popular cultures, everyday lives .
Includes bibliographical references (p. [227]-281) and index.
Ch. 1 : "Big Sales from Little Folks": The Development of Juvenile Advertising -- Ch. 2 : From Thrift Education to Consumer Training: Reforming the Child Spender -- Ch. 3 : Heroes of the New Consumer Age: Imagining Boy Consumers -- Ch. 4 : Athletic Girls and Beauty Queens: Imagining the Peer-Conscious Adolescent Consumers -- Ch. 5 : Revitalizing the American Home: Playrooms, Parenting, and the Middle-Class Child Consumer -- Ch. 6 : Radio Clubs and the Consolidation of Children's Consumer Culture During the Great Depression.
0231113889 (cloth : alk. paper)
2004045638
Child consumers--History--United States--20th century.
Market segmentation--History--United States--20th century.
Target marketing--History--United States--20th century.
Advertising and children--History--United States--20th century.
HF5415.33.U6 / J33 2004
339.4/7/0830973