The conquest of cool : business culture, counterculture, and the rise of hip consumerism / Thomas Frank.
Publication details: Chicago : University of Chicago Press, c1997.Description: 287 p. : ill. ; 24 cmISBN:- 0226259919 (alk. paper)
- Marketing -- United States -- History -- 20th century
- Advertising -- United States -- History -- 20th century
- Advertising and youth -- United States -- History -- 20th century
- Consumer behavior -- United States -- History -- 20th century
- Subculture -- United States
- United States -- Social conditions -- 1960-1980
- United States -- Social conditions -- 1980-
- 381.3/0973/0904 21
- HF5415.1 .F72 1997
| Item type | Current library | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Book
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NMC Library | Stacks | HF5415.1 .F72 1997 (Browse shelf(Opens below)) | 2 | Available | 33039000716505 |
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| HF5415 .L83 2011 The marketing plan : how to prepare and implement it / | HF5415 .M33645 2002 The deviant's advantage : how fringe ideas create mass markets / | HF5415 .M37953 2013 The complete marketer : 60 essential concepts for marketing excellence / | HF5415.1 .F72 1997 The conquest of cool : business culture, counterculture, and the rise of hip consumerism / | HF5415.1 .S76 2011 The tanning of America : how hip-hop created a culture that rewrote the rules of the new economy / | HF5415.1255 .C66 2008 OBD : obsessive branding disorder : the business of illusion and the illusion of business / | HF5415.1255 .G673 2012 Uprising : how to build a brand--and change the world--by sparking cultural movements / |
Includes bibliographical references (p. 245-272) and index.