Branded interactions : marketing through design in the digital age / Marco Spies & Katja Wenger.

By:

Spies, Marco

Contributor(s):

Wenger, Katja

Language: English Original language: German Publisher: London ; New York : Thames & Hudson, [2020]Copyright date: ©2020Edition: Revised and updated editionDescription: 351 pages : color illustrations ; 27 cmContent type:

still image
text

Media type:

unmediated

Carrier type:

volume

ISBN:

0500023700
9780500023709

Uniform titles:

Branded Interactions. English.

Subject(s):

DDC classification:

658.87 23

LOC classification:

HF5415.1265 .S6513 2020

Summary: Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only part of interactive brand identity; complex user experiences closely interlink conception, design and technology, and integrate consistent prototyping and testing. The importance of mobile experience has grown exponentially in recent years, while interactive ads, chatbots and digital billboards are increasingly found in the real world. The interface is now the brand, and this changes the professional profile of designers. 0 This extensively updated edition of Branded Interactions is a practical handbook for professional digital designers and those just starting out. It guides the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the marketplace. Packed with real-world examples from brands like Google, Amazon and Lego, as well as plenty of case studies, this book incorporates a wealth of design theory and diagrams to help build a solid framework for any project - incorporating brand strategy at every stage while remaining flexible to leave room for creativity.

Holdings ( 1 )
Title notes ( 4 )

Holdings
Item type	Current library	Shelving location	Call number	Copy number	Status	Date due	Barcode
Book	NMC Library	Stacks	HF5415.1265 .S6513 2020 (Browse shelf(Opens below))	1	Available		33039001499770

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Previous								Next
Previous	HF5415.1265 .P57 2014 A social strategy : how we profit from social media /	HF5415.1265 .S393 2007 The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly /	HF5415.1265 .S393 2007 The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly /	HF5415.1265 .S6513 2020 Branded interactions : marketing through design in the digital age /	HF5415.127 .G76 2008 The age curve : how to profit from the coming demographic storm /	HF5415.13 .B778 2012 Paid, owned, earned : maximizing marketing returns in a socially connected world /	HF5415.13 .C44 2011 The marketing plan handbook /	Next

"Translated from the German Branded Interactions, Lebendige Markenerlebnisse für eine neue Zeit" -- Copyright page.

Previous edition: 2015.

Includes bibliographical references and index.

Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only part of interactive brand identity; complex user experiences closely interlink conception, design and technology, and integrate consistent prototyping and testing. The importance of mobile experience has grown exponentially in recent years, while interactive ads, chatbots and digital billboards are increasingly found in the real world. The interface is now the brand, and this changes the professional profile of designers. 0 This extensively updated edition of Branded Interactions is a practical handbook for professional digital designers and those just starting out. It guides the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the marketplace. Packed with real-world examples from brands like Google, Amazon and Lego, as well as plenty of case studies, this book incorporates a wealth of design theory and diagrams to help build a solid framework for any project - incorporating brand strategy at every stage while remaining flexible to leave room for creativity.