Branded interactions : marketing through design in the digital age /
Spies, Marco
Branded interactions : marketing through design in the digital age / Marco Spies & Katja Wenger. - Revised and updated edition. - 351 pages : color illustrations ; 27 cm
"Translated from the German Branded Interactions, Lebendige Markenerlebnisse für eine neue Zeit" -- Copyright page. Previous edition: 2015.
Includes bibliographical references and index.
Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only part of interactive brand identity; complex user experiences closely interlink conception, design and technology, and integrate consistent prototyping and testing. The importance of mobile experience has grown exponentially in recent years, while interactive ads, chatbots and digital billboards are increasingly found in the real world. The interface is now the brand, and this changes the professional profile of designers. 0 This extensively updated edition of Branded Interactions is a practical handbook for professional digital designers and those just starting out. It guides the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the marketplace. Packed with real-world examples from brands like Google, Amazon and Lego, as well as plenty of case studies, this book incorporates a wealth of design theory and diagrams to help build a solid framework for any project - incorporating brand strategy at every stage while remaining flexible to leave room for creativity.
0500023700 9780500023709
2020932697
Branding (Marketing)
Internet marketing
Social media--Economic aspects
HF5415.1265 / .S6513 2020
658.87
Branded interactions : marketing through design in the digital age / Marco Spies & Katja Wenger. - Revised and updated edition. - 351 pages : color illustrations ; 27 cm
"Translated from the German Branded Interactions, Lebendige Markenerlebnisse für eine neue Zeit" -- Copyright page. Previous edition: 2015.
Includes bibliographical references and index.
Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only part of interactive brand identity; complex user experiences closely interlink conception, design and technology, and integrate consistent prototyping and testing. The importance of mobile experience has grown exponentially in recent years, while interactive ads, chatbots and digital billboards are increasingly found in the real world. The interface is now the brand, and this changes the professional profile of designers. 0 This extensively updated edition of Branded Interactions is a practical handbook for professional digital designers and those just starting out. It guides the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the marketplace. Packed with real-world examples from brands like Google, Amazon and Lego, as well as plenty of case studies, this book incorporates a wealth of design theory and diagrams to help build a solid framework for any project - incorporating brand strategy at every stage while remaining flexible to leave room for creativity.
0500023700 9780500023709
2020932697
Branding (Marketing)
Internet marketing
Social media--Economic aspects
HF5415.1265 / .S6513 2020
658.87