The graphic design idea book : inspiration from 50 masters / Steven Heller and Gail Anderson

By:

Heller, Steven

Contributor(s):

Anderson, Gail, 1962-

text
still image

Media type:

unmediated

Carrier type:

volume

ISBN:

9781780677569
1780677561

Subject(s):

LOC classification:

NC997 .H435 2016

Contents:

Introduction: Make great design -- Experiment with design : Colour ; Black and white ; Spot colour ; Flat colour ; Overlapping colours ; White space ; Geometry ; Perspective ; Scale ; Conceptual design ; Improvisation -- Play with type and image : Signature letter ; Sculpting type ; Lettering as image ; Illegibility ; Numbers ; Punctuation marks ; Transformation ; Visual puns ; Illusion ; Trompe l'oeil ; Irony -- Explore media and techniques : Blur ; Distortion ; Layering ; Ageing ; Collage ; Paper art ; Monumentalism ; Motion design ; User-friendly design -- Borrow from design history : Abstraction ; Expressionism ; Retro ; Ornament ; Frames and borders ; Sampling ; Parody ; Vernacular ; Vintage ephemera -- Communicate a message : Simplicity ; Information graphics ; Symbols ; Targeting ; Persuasion ; Graphic commentary ; Narrative ; Mood ; Emotion ; Wit and humour

Summary: "This book serves as an introduction to the key elements of good design. Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas. Themes covered include form, narrative, color, type and image, ornament, simplicity, and wit and humour. The result is an instantly accessible and easy to understand guide to graphic design using professional techniques."--provided by Amazon.com

Holdings ( 1 )
Title notes ( 4 )

Holdings
Item type	Current library	Shelving location	Call number	Copy number	Status	Date due	Barcode
Book	NMC Library	Stacks	NC997 .H435 2016 (Browse shelf(Opens below))	1	Available		33039001443851

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Previous	NC997 .A1 G75 2011 Graphis design annual.	NC997 .A4 W487 1998 Graphic design in the mechanical age : selections from the Merrill C. Berman collection /	NC997 .D64 2008 Green graphic design /	NC997 .H435 2016 The graphic design idea book : inspiration from 50 masters /	NC997 .L37 2006 Design anarchy /	NC997 .L64 1999 Looking closer 3 : classic writings on graphic design /	NC997 .R27 1993 Design form and chaos /	Next

Includes bibliographical references (pages 122-123) and index

Includes work by: Josef Albers, Armin Hofmann, David Drummond, Siegfried Odermatt, Michael Bierut, Jan Tschichold, Xanti Schawinsky, Georgii and Vladimir Stenberg, Herbert Matter, Anton Stankowski, Neville Brody, Jessica Hische, Louise Fili, El Lissitzky, Jonathan Barnbrook, Sawdust, Ladislav Sutnar, Paula Scher, Herb Lubalin, Shigeo Fukuda, Alan Fletcher, David Gray, Fons Hickmann, Rolf MuÌller, Lester Beall, Rex Bonomelli, Paul Rand, Stefan Sagmeister, Fortunato Depero, Saul Bass, Control Group, Karel Teige, Peter Bankov, Seymour Chwast, Marian Bantjes, Bertram Grosvenor Goodhue, Shepard Fairey, Copper Greene, Tibor Kalman, Art Chantry, AG Fronzoni, Gerd Arntz, Otl Aicher, Abram Games, Steff Geissbuhler, Paul Sahre, Massin, Michael Schwab, John Heartfield, and Christoph Niemann

"This book serves as an introduction to the key elements of good design. Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas. Themes covered include form, narrative, color, type and image, ornament, simplicity, and wit and humour. The result is an instantly accessible and easy to understand guide to graphic design using professional techniques."--provided by Amazon.com