MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03505cam a2200409Ii 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
921166467 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190729110900.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150913t20162016enka b 001 0 eng d |
| 019 ## - |
|---|
| -- |
946817375 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781780677569 |
| Qualifying information |
paperback |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1780677561 |
| Qualifying information |
paperback |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)921166467 |
| Canceled/invalid control number |
(OCoLC)946817375 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
BTCTA |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
BTCTA |
| Modifying agency |
YDXCP |
| -- |
BDX |
| -- |
ERASA |
| -- |
OCLCQ |
| -- |
OCLCO |
| -- |
CDX |
| -- |
OCLCF |
| -- |
VP@ |
| -- |
PX0 |
| -- |
MHD |
| -- |
UBY |
| -- |
IUL |
| -- |
CIA |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
NC997 |
| Item number |
.H435 2016 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
NC997 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.H435 2016x |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Heller, Steven, |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The graphic design idea book : |
| Remainder of title |
inspiration from 50 masters / |
| Statement of responsibility, etc. |
Steven Heller and Gail Anderson |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
London : |
| Name of producer, publisher, distributor, manufacturer |
Laurence King Publishing, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2016 |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2016 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
128 pages : |
| Other physical details |
illustrations (some color) ; |
| Dimensions |
22 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
still image |
| Content type code |
sti |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages 122-123) and index |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction: Make great design -- Experiment with design : Colour ; Black and white ; Spot colour ; Flat colour ; Overlapping colours ; White space ; Geometry ; Perspective ; Scale ; Conceptual design ; Improvisation -- Play with type and image : Signature letter ; Sculpting type ; Lettering as image ; Illegibility ; Numbers ; Punctuation marks ; Transformation ; Visual puns ; Illusion ; Trompe l'oeil ; Irony -- Explore media and techniques : Blur ; Distortion ; Layering ; Ageing ; Collage ; Paper art ; Monumentalism ; Motion design ; User-friendly design -- Borrow from design history : Abstraction ; Expressionism ; Retro ; Ornament ; Frames and borders ; Sampling ; Parody ; Vernacular ; Vintage ephemera -- Communicate a message : Simplicity ; Information graphics ; Symbols ; Targeting ; Persuasion ; Graphic commentary ; Narrative ; Mood ; Emotion ; Wit and humour |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes work by: Josef Albers, Armin Hofmann, David Drummond, Siegfried Odermatt, Michael Bierut, Jan Tschichold, Xanti Schawinsky, Georgii and Vladimir Stenberg, Herbert Matter, Anton Stankowski, Neville Brody, Jessica Hische, Louise Fili, El Lissitzky, Jonathan Barnbrook, Sawdust, Ladislav Sutnar, Paula Scher, Herb Lubalin, Shigeo Fukuda, Alan Fletcher, David Gray, Fons Hickmann, Rolf MuÌller, Lester Beall, Rex Bonomelli, Paul Rand, Stefan Sagmeister, Fortunato Depero, Saul Bass, Control Group, Karel Teige, Peter Bankov, Seymour Chwast, Marian Bantjes, Bertram Grosvenor Goodhue, Shepard Fairey, Copper Greene, Tibor Kalman, Art Chantry, AG Fronzoni, Gerd Arntz, Otl Aicher, Abram Games, Steff Geissbuhler, Paul Sahre, Massin, Michael Schwab, John Heartfield, and Christoph Niemann |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"This book serves as an introduction to the key elements of good design. Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas. Themes covered include form, narrative, color, type and image, ornament, simplicity, and wit and humour. The result is an instantly accessible and easy to understand guide to graphic design using professional techniques."--provided by Amazon.com |
| 596 ## - |
|---|
| -- |
1 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Graphic arts |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Commercial art |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Anderson, Gail, |
| Dates associated with a name |
1962- |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
|---|
| Series part designator, SPT (RLIN) |
u792487 |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
NC997 .H435 2016 |
| w |
LC |
| c |
1 |
| h |
EY8Z |
| i |
33039001443851 |
| 903 ## - LOCAL DATA ELEMENT C, LDC (RLIN) |
|---|
| a |
35914 |