The deviant's advantage : how fringe ideas create mass markets / Watts Wacker and Ryan Matthews.
Publication details: New York : Crown Business, c2002.Edition: 1st edDescription: xxvii, 305 p. ; 21 cmISBN:- 0609609580
- 658 22
- HF5415 .M33645 2002
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NMC Library | Stacks | HF5415 .M33645 2002 (Browse shelf(Opens below)) | 1 | Available | 33039001336584 |
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Includes bibliographical references (p. 279-294) and index.
Greetings, fellow deviants -- From freak to chic -- From chic to bleak -- The abolition of context and the post-information age -- Schwinns to cyberspace -- Words without meeting -- Art : a trap with no exit -- Science and the death of objective reality -- Seeing and believing, war and more -- The deviant economy -- Corporate cultures -- The understanding and care of the deviant consumer -- Deviant marketing for deviant markets -- The deviant product -- The deviant brand -- The deviant's toolbox -- Making deviance work for you.