The deviant's advantage : how fringe ideas create mass markets /
Mathews, Ryan.
The deviant's advantage : how fringe ideas create mass markets / Watts Wacker and Ryan Matthews. - 1st ed. - New York : Crown Business, c2002. - xxvii, 305 p. ; 21 cm
Includes bibliographical references (p. 279-294) and index.
Greetings, fellow deviants -- From freak to chic -- From chic to bleak -- The abolition of context and the post-information age -- Schwinns to cyberspace -- Words without meeting -- Art : a trap with no exit -- Science and the death of objective reality -- Seeing and believing, war and more -- The deviant economy -- Corporate cultures -- The understanding and care of the deviant consumer -- Deviant marketing for deviant markets -- The deviant product -- The deviant brand -- The deviant's toolbox -- Making deviance work for you.
0609609580
2002004806
New products--Marketing.
Business forecasting.
Originality--Economic aspects.
Marketing.
Technological innovations--Economic aspects.
HF5415 / .M33645 2002
658
The deviant's advantage : how fringe ideas create mass markets / Watts Wacker and Ryan Matthews. - 1st ed. - New York : Crown Business, c2002. - xxvii, 305 p. ; 21 cm
Includes bibliographical references (p. 279-294) and index.
Greetings, fellow deviants -- From freak to chic -- From chic to bleak -- The abolition of context and the post-information age -- Schwinns to cyberspace -- Words without meeting -- Art : a trap with no exit -- Science and the death of objective reality -- Seeing and believing, war and more -- The deviant economy -- Corporate cultures -- The understanding and care of the deviant consumer -- Deviant marketing for deviant markets -- The deviant product -- The deviant brand -- The deviant's toolbox -- Making deviance work for you.
0609609580
2002004806
New products--Marketing.
Business forecasting.
Originality--Economic aspects.
Marketing.
Technological innovations--Economic aspects.
HF5415 / .M33645 2002
658