Strategic market research : a guide to conducting research that drives businesses / by Anne E. Beall.
Publication details: Bloomington, IN : iUniverse Inc, 2010Description: iv, 80 p. : ill. ; 23 cmISBN:- 1936236168
- 9781936236169
- HF5415.2 .B43 2010
Contents:
What's wrong with traditional market research? -- The strategic-question approach to market research -- Choosing the right method -- Obtaining the depth required for insight -- Reading the hidden communications of research respondents -- Getting to the heart of respondents' emotions -- Analyzing numeric data to determine what drives markets -- Interpreting results and going beyond the data -- Common pitfalls in market research.
| Item type | Current library | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Book
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NMC Library | Stacks | HF5415.2 .B43 2010 (Browse shelf(Opens below)) | 1 | Available | 33039001219350 |
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What's wrong with traditional market research? -- The strategic-question approach to market research -- Choosing the right method -- Obtaining the depth required for insight -- Reading the hidden communications of research respondents -- Getting to the heart of respondents' emotions -- Analyzing numeric data to determine what drives markets -- Interpreting results and going beyond the data -- Common pitfalls in market research.