Strategic market research : a guide to conducting research that drives businesses /
Beall, Anne E.
Strategic market research : a guide to conducting research that drives businesses / by Anne E. Beall. - Bloomington, IN : iUniverse Inc, 2010 - iv, 80 p. : ill. ; 23 cm.
What's wrong with traditional market research? -- The strategic-question approach to market research -- Choosing the right method -- Obtaining the depth required for insight -- Reading the hidden communications of research respondents -- Getting to the heart of respondents' emotions -- Analyzing numeric data to determine what drives markets -- Interpreting results and going beyond the data -- Common pitfalls in market research.
1936236168 9781936236169
2010908947
Marketing research--Methodology.
HF5415.2 / .B43 2010
Strategic market research : a guide to conducting research that drives businesses / by Anne E. Beall. - Bloomington, IN : iUniverse Inc, 2010 - iv, 80 p. : ill. ; 23 cm.
What's wrong with traditional market research? -- The strategic-question approach to market research -- Choosing the right method -- Obtaining the depth required for insight -- Reading the hidden communications of research respondents -- Getting to the heart of respondents' emotions -- Analyzing numeric data to determine what drives markets -- Interpreting results and going beyond the data -- Common pitfalls in market research.
1936236168 9781936236169
2010908947
Marketing research--Methodology.
HF5415.2 / .B43 2010