Strategic marketing / David W. Cravens, Nigel F. Piercy.
Series: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill, c2009.Edition: 9th edDescription: xvii, 726 p. : ill. ; 27 cmISBN:- 9780071263351 (alk. paper)
- 658.8/02 22
- HF5415.135 .C72 2009
| Item type | Current library | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Book
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NMC Library | Stacks | HF5415.135 .C72 2006 (Browse shelf(Opens below)) | 1 | Available | 33039001075414 |
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Various multi-media instructional materials are available to supplement the text.
Includes bibliographical references and indexes.