Strategic marketing /
Cravens, David W.
Strategic marketing / David W. Cravens, Nigel F. Piercy. - 9th ed. - Boston : McGraw-Hill, c2009. - xvii, 726 p. : ill. ; 27 cm. - McGraw-Hill/Irwin series in marketing. . - McGraw-Hill/Irwin series in marketing. .
Various multi-media instructional materials are available to supplement the text.
Includes bibliographical references and indexes.
9780071263351 (alk. paper)
Marketing--Decision making.
Marketing--Management.
Marketing--Management--Case studies.
HF5415.135 / .C72 2009
658.8/02
Strategic marketing / David W. Cravens, Nigel F. Piercy. - 9th ed. - Boston : McGraw-Hill, c2009. - xvii, 726 p. : ill. ; 27 cm. - McGraw-Hill/Irwin series in marketing. . - McGraw-Hill/Irwin series in marketing. .
Various multi-media instructional materials are available to supplement the text.
Includes bibliographical references and indexes.
9780071263351 (alk. paper)
Marketing--Decision making.
Marketing--Management.
Marketing--Management--Case studies.
HF5415.135 / .C72 2009
658.8/02