Flavor of the month : why smart people fall for fads / Joel Best.
Publication details: Berkeley : University of California Press, c2006.Description: xi, 201 p. : ill. ; 22 cmISBN:- 0520246268 (cloth : alk. paper)
- 9780520246263
- 306 22
- HM826 .B47 2006
Contents:
The illusion of diffusion -- Why we embrace novelties : conditions that foster institutional fads -- The fad cycle : emerging -- The fad cycle : surging -- The fad cycle : purging -- Fad dynamics -- Becoming fad-proof.
| Item type | Current library | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Book
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NMC Library | Stacks | HM826 .B47 2006 (Browse shelf(Opens below)) | 1 | Available | 33039000764711 |
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Includes bibliographical references (p. 179-197) and index.
The illusion of diffusion -- Why we embrace novelties : conditions that foster institutional fads -- The fad cycle : emerging -- The fad cycle : surging -- The fad cycle : purging -- Fad dynamics -- Becoming fad-proof.