Flavor of the month : why smart people fall for fads /
Best, Joel.
Flavor of the month : why smart people fall for fads / Joel Best. - Berkeley : University of California Press, c2006. - xi, 201 p. : ill. ; 22 cm.
Includes bibliographical references (p. 179-197) and index.
The illusion of diffusion -- Why we embrace novelties : conditions that foster institutional fads -- The fad cycle : emerging -- The fad cycle : surging -- The fad cycle : purging -- Fad dynamics -- Becoming fad-proof.
0520246268 (cloth : alk. paper) 9780520246263
2005022128
GBA627530 bnb
013414773 Uk
Social institutions.
Fads--Social aspects.
Diffusion of innovations.
HM826 / .B47 2006
306
Flavor of the month : why smart people fall for fads / Joel Best. - Berkeley : University of California Press, c2006. - xi, 201 p. : ill. ; 22 cm.
Includes bibliographical references (p. 179-197) and index.
The illusion of diffusion -- Why we embrace novelties : conditions that foster institutional fads -- The fad cycle : emerging -- The fad cycle : surging -- The fad cycle : purging -- Fad dynamics -- Becoming fad-proof.
0520246268 (cloth : alk. paper) 9780520246263
2005022128
GBA627530 bnb
013414773 Uk
Social institutions.
Fads--Social aspects.
Diffusion of innovations.
HM826 / .B47 2006
306