NMC Library

Marketing to the new super consumer : (Record no. 10951)

MARC details
000 -LEADER
fixed length control field 01767cam a2200421Ia 4500
001 - CONTROL NUMBER
control field 62880564
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190729103130.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 060112s2006 nyua b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0976697327
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780976697329
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)62880564
040 ## - CATALOGING SOURCE
Original cataloging agency UAB
Transcribing agency UAB
Modifying agency NGU
-- BAKER
-- YDXCP
-- LVB
049 ## - LOCAL HOLDINGS (OCLC)
Holding library EY8Z
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.32
Item number .C64 2006
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Coffey, Timothy J.
245 10 - TITLE STATEMENT
Title Marketing to the new super consumer :
Remainder of title mom & kid /
Statement of responsibility, etc. Tim Coffey, David Siegel and Greg Livingston.
246 30 - VARYING FORM OF TITLE
Title proper/short title Mom & kid.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Ithaca, NY :
Name of publisher, distributor, etc. Paramount Market Pub.,
Date of publication, distribution, etc. c2006.
300 ## - PHYSICAL DESCRIPTION
Extent x, 221 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. [203]-207) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Introducing the new super consumer-- mom & her kid -- How did this happen? -- Life stages of the four-eyed, four-legged consumer -- Mom and kid motivators, or, Getting to win-win -- The decision-making process of 4i4l -- The mom & kid 4i4l consumer as a market -- How the 4i4l thinks -- Marketing to the 4i4l -- Developing insights--researching your 4i4l -- How to intercept your consumer--the 4i4l and its media -- Rules of engagement--how to communicate -- Exciting your consumer -- Some surprise 4i4l examples.
596 ## -
-- 1
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Women consumers.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Child consumers.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumers
General subdivision Research.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Market segmentation.
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consommatrices.
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Enfants consommateurs.
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consommateurs
General subdivision Recherche.
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Siegel, David L.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Livingston, Gregory.
948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN)
Series part designator, SPT (RLIN) u180022
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
a HF5415.32 .C64 2006
w LC
c 1
h EY8Z
i 33039000888411
903 ## - LOCAL DATA ELEMENT C, LDC (RLIN)
a 10951
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Koha item type
    Library of Congress Classification     Stacks 06/19/2018   HF5415.32 .C64 2006 33039000888411 07/06/2023 1 Book

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