Marketing to the new super consumer : mom & kid /
Coffey, Timothy J.
Marketing to the new super consumer : mom & kid / Mom & kid. Tim Coffey, David Siegel and Greg Livingston. - Ithaca, NY : Paramount Market Pub., c2006. - x, 221 p. : ill. ; 24 cm.
Includes bibliographical references (p. [203]-207) and index.
Introducing the new super consumer-- mom & her kid -- How did this happen? -- Life stages of the four-eyed, four-legged consumer -- Mom and kid motivators, or, Getting to win-win -- The decision-making process of 4i4l -- The mom & kid 4i4l consumer as a market -- How the 4i4l thinks -- Marketing to the 4i4l -- Developing insights--researching your 4i4l -- How to intercept your consumer--the 4i4l and its media -- Rules of engagement--how to communicate -- Exciting your consumer -- Some surprise 4i4l examples.
0976697327 9780976697329
Women consumers.
Child consumers.
Consumers--Research.
Marketing.
Market segmentation.
Consommatrices.
Enfants consommateurs.
Consommateurs--Recherche.
Marketing.
HF5415.32 / .C64 2006
Marketing to the new super consumer : mom & kid / Mom & kid. Tim Coffey, David Siegel and Greg Livingston. - Ithaca, NY : Paramount Market Pub., c2006. - x, 221 p. : ill. ; 24 cm.
Includes bibliographical references (p. [203]-207) and index.
Introducing the new super consumer-- mom & her kid -- How did this happen? -- Life stages of the four-eyed, four-legged consumer -- Mom and kid motivators, or, Getting to win-win -- The decision-making process of 4i4l -- The mom & kid 4i4l consumer as a market -- How the 4i4l thinks -- Marketing to the 4i4l -- Developing insights--researching your 4i4l -- How to intercept your consumer--the 4i4l and its media -- Rules of engagement--how to communicate -- Exciting your consumer -- Some surprise 4i4l examples.
0976697327 9780976697329
Women consumers.
Child consumers.
Consumers--Research.
Marketing.
Market segmentation.
Consommatrices.
Enfants consommateurs.
Consommateurs--Recherche.
Marketing.
HF5415.32 / .C64 2006