Pitch perfect : how to say it right the first time, every time /
McGowan, Bill,
Pitch perfect : how to say it right the first time, every time / Bill McGowan and Alisa Bowman. - First edition. - xi, 266 pages : illustrations ; 24 cm.
The language of success -- The principles of persuasion -- The headline principle -- The Scorsese principle -- The pasta-sauce principle -- The no-tailgating principle -- The conviction principle -- The curiosity principle -- The Draper principle -- How to think on your feet -- The seven principles at work -- The seven principles at home -- The seven principles and you.
Introducing his simple Principles of Persuasion, the media guru and Award-winning correspondent shows business leaders how to craft the right message and deliver it using the right language - both verbal and nonverbal - to get what they want. --Publishers description.
9780062273222 (hbk.) 0062273221 (hbk.)
GBB412461 bnb
Business presentations.
Interpersonal communication.
HF5718.22 / .M34 2014
658.452
Pitch perfect : how to say it right the first time, every time / Bill McGowan and Alisa Bowman. - First edition. - xi, 266 pages : illustrations ; 24 cm.
The language of success -- The principles of persuasion -- The headline principle -- The Scorsese principle -- The pasta-sauce principle -- The no-tailgating principle -- The conviction principle -- The curiosity principle -- The Draper principle -- How to think on your feet -- The seven principles at work -- The seven principles at home -- The seven principles and you.
Introducing his simple Principles of Persuasion, the media guru and Award-winning correspondent shows business leaders how to craft the right message and deliver it using the right language - both verbal and nonverbal - to get what they want. --Publishers description.
9780062273222 (hbk.) 0062273221 (hbk.)
GBB412461 bnb
Business presentations.
Interpersonal communication.
HF5718.22 / .M34 2014
658.452