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Pitch perfect : how to say it right the first time, every time / Bill McGowan and Alisa Bowman.

By: Contributor(s): Publisher: New York, NY : Harper Business, an imprint of HarperCollins Publishers, [2014]Edition: First editionDescription: xi, 266 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780062273222 (hbk.)
  • 0062273221 (hbk.)
Subject(s): DDC classification:
  • 658.452 23
LOC classification:
  • HF5718.22 .M34 2014
Contents:
The language of success -- The principles of persuasion -- The headline principle -- The Scorsese principle -- The pasta-sauce principle -- The no-tailgating principle -- The conviction principle -- The curiosity principle -- The Draper principle -- How to think on your feet -- The seven principles at work -- The seven principles at home -- The seven principles and you.
Summary: Introducing his simple Principles of Persuasion, the media guru and Award-winning correspondent shows business leaders how to craft the right message and deliver it using the right language - both verbal and nonverbal - to get what they want. --Publishers description.
Holdings
Item type Current library Shelving location Call number Copy number Status Date due Barcode
Book Book NMC Library Stacks HF5718.22 .M34 2014 (Browse shelf(Opens below)) 1 Available 33039001306116

The language of success -- The principles of persuasion -- The headline principle -- The Scorsese principle -- The pasta-sauce principle -- The no-tailgating principle -- The conviction principle -- The curiosity principle -- The Draper principle -- How to think on your feet -- The seven principles at work -- The seven principles at home -- The seven principles and you.

Introducing his simple Principles of Persuasion, the media guru and Award-winning correspondent shows business leaders how to craft the right message and deliver it using the right language - both verbal and nonverbal - to get what they want. --Publishers description.

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