000			01783cam a22003737a 4500
001			2005920661
003			DLC
005			20190729103005.0
008			050114s2005 njua b 001 0 eng d
010			_a 2005920661
020			_a0131860828
035			_a(CStRLIN)PASGA2867467-B
035			_a(PSt) (Sirsi) a2867467
040			_aGHG _cGHG _dDLC
042			_alccopycat
049			_aEY8Z
050	0	0	_aHF5415.153 _b.V63 2005
082	0	0	_a658.5/75 _222
100	1		_aVogel, Craig M.
245	1	4	_aThe design of things to come : _bhow ordinary people create extraordinary products / _cCraig M. Vogel, Jonathan Cagan, Peter Boatwright.
260			_aUpper Saddle River, N.J. : _bWharton School Pub., _cc2005.
300			_axxx, 237 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
505	0		_aThe new breed of innovator -- Pragmatic innovation: the new mandate -- The art and science of business -- Identifying today's trends for tomorrow's innovations -- Design for desire: the new product prescription -- The powers of stakeholders: people fueling innovation -- B-to-B innovation: the new frontier of fantasy -- Making decisions for profit: success emerging from chaos -- A process for product innovation -- Creating a blanket of IP to protect your brand from the elements -- To hire consultants or build internally: that is the question -- Epilogue: The powers of innovation: the new economy of opportunity.
650		0	_aNew products.
650		0	_aProduct management.
700	1		_aCagan, Jonathan, _d1961-
700	1		_aBoatwright, Peter.
856	4	1	_zTable of contents _uhttp://www.loc.gov/catdir/toc/fy0601/2005920661.html
948			_au175636
949			_hEY8Z _i33039000757715
596			_a1
903			_a9841
999			_c9841 _d9841