| 000 | 01173pam a22003134a 4500 | ||
|---|---|---|---|
| 001 | 2004006840 | ||
| 003 | DLC | ||
| 005 | 20190729102934.0 | ||
| 008 | 040323s2005 nju b 001 0 eng | ||
| 010 | _a 2004006840 | ||
| 020 | _a0131848143 | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 042 | _apcc | ||
| 049 | _aEY8Z | ||
| 050 | 0 | 0 |
_aHF5415 _b.E796 2005 |
| 082 | 0 | 0 |
_a174/.96588 _222 |
| 245 | 0 | 0 |
_aEthical marketing / _cPatrick E. Murphy ... [et al.]. |
| 260 |
_aUpper Saddle River, N.J. : _bPearson Prentice Hall, _cc2005. |
||
| 300 |
_axxi, 266 p. ; _c23 cm. |
||
| 440 | 0 | _aBasic ethics in action | |
| 504 | _aIncludes bibliographical references (p. 248-257) and index. | ||
| 505 | 0 | _aEthical reasoning and marketing decisions -- Ethics in researching and segmenting markets -- Product management ethics -- Ethical issues in distribution channels and pricing -- Ethics in advertising and on the Internet -- Personal selling ethics -- Implementing and auditing ethical marketing. | |
| 650 | 0 |
_aMarketing _xMoral and ethical aspects. |
|
| 700 | 1 |
_aMurphy, Patrick E., _d1948- |
|
| 948 | _au173882 | ||
| 949 |
_hEY8Z _i33039000751692 |
||
| 596 | _a1 | ||
| 903 | _a9416 | ||
| 999 |
_c9416 _d9416 |
||