| 000 | 01268cam a22003374a 4500 | ||
|---|---|---|---|
| 001 | 13954983 | ||
| 003 | MiTN | ||
| 005 | 20190729102925.0 | ||
| 008 | 050506s2006 nyua b 001 0 eng | ||
| 010 | _a 2005013242 | ||
| 020 | _a0814472990 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 042 | _apcc | ||
| 043 | _an-us--- | ||
| 049 | _aEY8Z | ||
| 050 | 0 | 0 |
_aHD9348.U54 _bG38 2006 |
| 082 | 0 | 0 |
_a381/.4564126 _222 |
| 100 | 1 |
_aRovell, Darren, _d1978- |
|
| 245 | 1 | 0 |
_aFirst in thirst : _bhow Gatorade turned the science of sweat into a cultural phenomenon / _cDarren Rovell. |
| 260 |
_aNew York, NY : _bAmerican Management Association, _cc2006. |
||
| 300 |
_ax, 243 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. [231]-238) and index. | ||
| 505 | 0 | _aSweat in a bottle -- The mystique is born -- From field to shelves -- Wrestling over Gatorade -- The "tipping" point -- "Be like Mike" -- "We're going to war" -- The Gatorade rules -- Gatorade critics. | |
| 610 | 2 | 0 | _aGatorade (Firm) |
| 650 | 0 |
_aBeverage industry _zUnited States. |
|
| 856 | 4 | 1 |
_zTable of contents _uhttp://www.loc.gov/catdir/toc/ecip0512/2005013242.html |
| 948 | _au172964 | ||
| 949 |
_aHD9348 .U54 G38 2006 _wLC _c1 _hEY8Z _i33039000750108 |
||
| 596 | _a1 | ||
| 903 | _a9273 | ||
| 999 |
_c9273 _d9273 |
||