000 03271cam a22004334a 4500
001 2003068849
003 DLC
005 20190729102838.0
008 031208s2004 nyua b 001 0 eng
010 _a 2003068849
020 _a0385501633
040 _aDLC
_cDLC
_dDLC
042 _apcc
049 _aEY8Z
050 0 0 _aHF5387
_b.J2946 2004
082 0 0 _a658.4/08
_222
100 1 _aJackson, Ira A.
245 1 0 _aProfits with principles :
_bseven strategies for delivering value with values /
_cIra A. Jackson and Jane Nelson.
250 _a1st ed.
260 _aNew York :
_bCurrency/Doubleday,
_c2004.
300 _axl, 385 p. :
_bill. ;
_c25 cm.
504 _aIncludes bibliographical references (p. [351]-371) and index.
505 0 _aPART ONE: DOING BUSINESS IN A TURBULENT WORLD: 1. Capitalism Rules ... But Needs New Rules -- 2. Building Tomorrow's Competitive Advantage Today. PART TWO: PUTTING PRINCIPLES INTO PRACTICE: How Companies Are Mastering the New Rules of the Game -- Principle #1: Harness Innovation for Public Good -- Principle #2: Put People at the Center -- Principle #3: Spread Economic Opportunity -- Principle #4: Engage In New Alliances -- Principle #5: Be Performance-Driven In Everything -- Principle #6: Practice Superior Governance -- Principle #7: Pursue Purpose Beyond Profit -- Conclusion Building Wealth for Companies, Countries, and Communities.
520 _aPublisher description: In the wake of business scandals at Enron, Arthur Andersen, Global Crossing, Tyco-the list grows daily-there is an increasing sense among employees, executives, investors, and the public that the "anything goes" culture of the New Economy is over. Today, businesses must act responsibly, transparently, and with integrity. Using in-depth case studies and examples from over 50 companies that range from Starbucks to Citigroup, General Motors to General Electric, DuPont to Dell, Ira A. Jackson, former director of the Center for Business and Government at Harvard's Kennedy School, shows the quantifiable and enduring business advantage to "doing the right thing." Companies that give back to their employees and society-focusing on values and purpose as well as profitability-often gain commpetitive advantage and improve their brand image, consumer loyalty, and employee satisfaction. Identifying seven principles of making values integral to business processes and practices, PROFITS WITH PRINCIPLES opens the door to a new kind of capitalism, providing a wealth of practical recommendations companies of all sizes can model their own efforts after.
650 0 _aBusiness ethics.
650 0 _aSocial responsibility of business.
650 0 _aCorporate profits
_xMoral and ethical aspects.
650 0 _aCorporations
_xMoral and ethical aspects.
650 0 _aInternational business enterprises
_xMoral and ethical aspects.
650 0 _aCorporate governance.
650 0 _aValues.
700 1 _aNelson, Jane,
_d1960-
856 4 2 _zContributor biographical information
_uhttp://www.loc.gov/catdir/bios/random055/2003068849.html
856 4 1 _zSample text
_uhttp://www.loc.gov/catdir/samples/random051/2003068849.html
948 _au171282
949 _hEY8Z
_i33039000727767
596 _a1
903 _a8633
999 _c8633
_d8633