000			02669cam a22003614a 4500
001			2001008221
003			DLC
005			20190729102702.0
008			011213s2002 enk b 001 0 eng
010			_a 2001008221
020			_a1859735533 (cloth)
040			_aDLC _cDLC _dDLC
042			_apcc
049			_aEY8Z
050	0	0	_aRC1245 _b.C65 2002
082	0	0	_a362.292/088/796 _221
100	1		_aCollins, Tony, _d1960-
245	1	0	_aMud, sweat, and beers : _ba cultural history of sport and alcohol / _cTony Collins and Wray Vamplew.
260			_aOxford ; _aNew York : _bBerg, _cc2002.
300			_av, 151 p. ; _c24 cm.
440		0	_aGlobal sport cultures, _x1472-2909
504			_aIncludes bibliographical references (p. 127-138) and index.
505	0		_aThis sporting house: the pub and sport -- A thirsty business: the drinks industry and sport -- Cheers! alcohol and the sporting crowd -- A little of what does you good? alcohol, the athlete and sporting performance -- Conclusion: more than beer and skittles?.
520			_aPublisher description: Alcohol is never far from sporting events. Although popular thinking on the effects of drinking has changed considerably over time, throughout history sport and alcohol have been intimately linked. The Victorians, for example, believed that beer helped to build stamina, whereas today any serious athlete must abstain from the 'demon drink'. Yet despite current prohibitions and the widespread acceptance of alcohol's deleterious effects, the uneasy alliance of sport with alcohol remains culturally entrenched. It is common for sporting celebrities to struggle with alcoholism, and teams are often encouraged to 'bond' by drinking together. Indeed, many of today's major sporting sponsors are breweries and manufacturers of alcoholic drinks. From hooliganism to commerce, from advertising and sponsorship to health and fitness, if there is one thing that brings athletes, fans and financial backers together it must be beer. This cultural history of drinking and sport examines the roles masculinity, class and regional identity play in alcohol consumption at a broad range of matches, races, courses and competitions. Offering a fresh perspective on the culture and commerce of sporting events, this book will be essential reading for cultural historians, anthropologists and sociologists, and anyone interested in sport.
650		0	_aAthletes _xAlcohol use.
650		0	_aDrinking of alcoholic beverages _xSocial aspects.
650		0	_aAlcoholic beverage industry.
700	1		_aVamplew, Wray.
948			_au164764
949			_hEY8Z _i33039000699032
596			_a1
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999			_c7353 _d7353