000 00810cam a22002774a 4500
003 MiTN
005 20190729102548.0
008 010808s2002 ilu b 001 0 eng
010 _a 2001004758
020 _a0793148375 (pbk.)
040 _aDLC
_cDLC
_dDLC
042 _apcc
049 _aEY8Z
050 0 0 _aHF5415.153
_b.S768 2002
082 0 0 _a658.5/75
_221
100 1 _aStrauss, Steven D.,
_d1958-
245 1 4 _aThe big idea :
_bhow business innovators get great ideas to market /
_cSteven D. Strauss.
260 _aChicago :
_bDearborn Trade Pub.,
_cc2002.
300 _ax, 229 p. ;
_c23 cm.
504 _aIncludes bibliographical references (p. 221-222) and index.
650 0 _aNew products
_xMarketing.
948 _au158213
949 _hEY8Z
_i33039000681717
596 _a1
903 _a6358
999 _c6358
_d6358