000 | 03049cam a2200421 i 4500 | ||
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001 | 9977684071001701 | ||
005 | 20230104102945.0 | ||
008 | 210211t20212020nyua b 001 0 eng | ||
020 | _a1631498703 | ||
020 | _a9781631498701 | ||
035 | _a(NhCcYBP)99986634956 | ||
035 | _a(OCoLC)1155087022 | ||
035 | _a(OCoLC)1237269243 | ||
040 |
_aZWU _beng _erda _cZWU _dZWU _dOCLCO _dMiTN |
||
043 | _an-us--- | ||
050 | 1 | 0 |
_aTX945.3 _b.C46 2021 |
082 | 0 | 4 |
_a338.70973 _223 |
100 | 1 |
_aChatelain, Marcia, _d1979- |
|
245 | 1 | 0 |
_aFranchise : _bthe golden arches in Black America / _cMarcia Chatelain. |
250 | _aLiverlight paperback [edition]. | ||
264 | 1 |
_aNew York, NY : _bLiveright Publishing Corporation, a division of W. W. Norton & Company, _c2021. |
|
264 | 4 | _c©2020 | |
300 |
_axi, 324 pages : _billustrations ; _c21 cm |
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336 |
_atext _btxt _2rdacontent |
||
337 |
_aunmediated _bn _2rdamedia |
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338 |
_avolume _bnc _2rdacarrier |
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504 | _aIncludes bibliographical references (pages 277-312) and index. | ||
505 | 0 | 0 |
_tFrom sit-in to drive-thru -- _tFast food civil rights -- _tBurgers in the age of black capitalism -- _tThe burger boycott and the ballot box -- _tBending the golden arches -- _tBlack America, brought to you by... -- _tA fair share of the pie -- _tThe miracle of the golden arches -- _tConclusion: bigger than a hamburger. |
520 |
_a"From civil rights to Ferguson, Franchise reveals the untold history of how fast food became one of the greatest generators of black wealth in America. Often blamed for the rising rates of obesity and diabetes among black Americans, fast food restaurants like McDonald's have long symbolized capitalism's villainous effects on our nation's most vulnerable communities. But how did fast food restaurants so thoroughly saturate black neighborhoods in the first place? In Franchise, acclaimed historian Marcia Chatelain uncovers a surprising history of cooperation among fast food companies, black capitalists, and civil rights leaders, who -- in the troubled years after King's assassination -- believed they found an economic answer to the problem of racial inequality. With the discourse of social welfare all but evaporated, federal programs under presidents Johnson and Nixon promoted a new vision for racial justice: that the franchising of fast food restaurants, by black citizens in their own neighborhoods, could finally improve the quality of black life. Synthesizing years of research, Franchise tells a troubling success story of an industry that blossomed the very moment a freedom movement began to whither"-- _cProvided by publisher. |
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586 | _aPulitzer Prize (History), 2021. | ||
610 | 2 | 0 | _aMcDonald's Corporation |
650 | 0 |
_aAfrican Americans _xCivil rights |
|
650 | 0 |
_aAfrican Americans _xEconomic conditions |
|
650 | 0 |
_aBusiness enterprises _xPurchasing _zUnited States. |
|
650 | 0 |
_aFast food restaurants _zUnited States |
|
650 | 0 |
_aFranchises (Retail trade) _zUnited States |
|
650 | 0 |
_aRace discrimination _zUnited States |
|
999 |
_c522743 _d522743 |