000 03049cam a2200421 i 4500
001 9977684071001701
005 20230104102945.0
008 210211t20212020nyua b 001 0 eng
020 _a1631498703
020 _a9781631498701
035 _a(NhCcYBP)99986634956
035 _a(OCoLC)1155087022
035 _a(OCoLC)1237269243
040 _aZWU
_beng
_erda
_cZWU
_dZWU
_dOCLCO
_dMiTN
043 _an-us---
050 1 0 _aTX945.3
_b.C46 2021
082 0 4 _a338.70973
_223
100 1 _aChatelain, Marcia,
_d1979-
245 1 0 _aFranchise :
_bthe golden arches in Black America /
_cMarcia Chatelain.
250 _aLiverlight paperback [edition].
264 1 _aNew York, NY :
_bLiveright Publishing Corporation, a division of W. W. Norton & Company,
_c2021.
264 4 _c©2020
300 _axi, 324 pages :
_billustrations ;
_c21 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references (pages 277-312) and index.
505 0 0 _tFrom sit-in to drive-thru --
_tFast food civil rights --
_tBurgers in the age of black capitalism --
_tThe burger boycott and the ballot box --
_tBending the golden arches --
_tBlack America, brought to you by... --
_tA fair share of the pie --
_tThe miracle of the golden arches --
_tConclusion: bigger than a hamburger.
520 _a"From civil rights to Ferguson, Franchise reveals the untold history of how fast food became one of the greatest generators of black wealth in America. Often blamed for the rising rates of obesity and diabetes among black Americans, fast food restaurants like McDonald's have long symbolized capitalism's villainous effects on our nation's most vulnerable communities. But how did fast food restaurants so thoroughly saturate black neighborhoods in the first place? In Franchise, acclaimed historian Marcia Chatelain uncovers a surprising history of cooperation among fast food companies, black capitalists, and civil rights leaders, who -- in the troubled years after King's assassination -- believed they found an economic answer to the problem of racial inequality. With the discourse of social welfare all but evaporated, federal programs under presidents Johnson and Nixon promoted a new vision for racial justice: that the franchising of fast food restaurants, by black citizens in their own neighborhoods, could finally improve the quality of black life. Synthesizing years of research, Franchise tells a troubling success story of an industry that blossomed the very moment a freedom movement began to whither"--
_cProvided by publisher.
586 _aPulitzer Prize (History), 2021.
610 2 0 _aMcDonald's Corporation
650 0 _aAfrican Americans
_xCivil rights
650 0 _aAfrican Americans
_xEconomic conditions
650 0 _aBusiness enterprises
_xPurchasing
_zUnited States.
650 0 _aFast food restaurants
_zUnited States
650 0 _aFranchises (Retail trade)
_zUnited States
650 0 _aRace discrimination
_zUnited States
999 _c522743
_d522743