000 | 03715nam a2200577 i 4500 | ||
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001 | 9781787856264 | ||
003 | Credo | ||
005 | 20220901100427.0 | ||
006 | m o d | ||
007 | cr cn||||||||| | ||
008 | 200721r20202018enka o 000 0 eng d | ||
016 | 7 |
_a018787706 _2Uk |
|
020 |
_a9781787856264 _qelectronic version |
||
020 |
_z9781473683983 _qePub ebook |
||
020 |
_z147368398X _qePub ebook |
||
020 |
_z9781473683976 _qpbk. |
||
035 | _a(CaBNVSL)gtp00568518 | ||
035 | _a(Credo)hoddermpb2018 | ||
035 | _a(OCoLC)1176434976 | ||
040 |
_aCaBNVSL _beng _erda _cCaBNVSL _dCaBNVSL |
||
050 | 4 |
_aHF5415 _b.D285 2018 _3EBOOK |
|
082 | 0 | 4 |
_a658.8 _223 |
100 | 1 |
_aDavies, Eric _c(Marketing consultant), _eauthor. |
|
245 | 1 | 4 |
_aThe ultimate marketing & PR book : _bunderstand your customers, master digital marketing, perfect public relations / _cEric Davies, Nick Smith, Brian Salter. |
246 | 3 | _aUltimate marketing and public relations book | |
250 | _aSecond edition. | ||
250 | _a[Enhanced Credo edition] | ||
263 | _a20200805 | ||
264 | 1 |
_aLondon [England] : _bHodder & Stoughton, _c2018. |
|
264 | 3 | 1 |
_aBoston, Massachusetts : _bCredo Reference, _c2020. |
300 |
_a1 online resource (49 entries) : _b22 images ; _cdigital files. |
||
336 |
_astill image _2rdacontent |
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336 |
_atext _btxt _2rdacontent |
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337 |
_acomputer _bc _2rdamedia |
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338 |
_aonline resource _bcr _2rdacarrier |
||
490 | 1 | _aTeach yourself | |
505 | 0 | _aPart 1. Your marketing masterclass: Introduction; What is marketing? Marketing and the customer; Marketing information and marketing research; Strategic marketing; The marketing mix - product and price; The marketing mix - place; The marketing mix - promotion; Summary; 7 x 7 -- Part 2. Your digital marketing masterclass: Introduction; Building the ultimate sales website; SEO: The backbone of any digital marketing strategy; Social media marketing madness; Pay per click (PPC) simplified and explained; Mobile optimization and getting mobile users; Email marketing - why you should do it no matter what; Other marketing tricks and tips in the modern world; Summary; 7 x 7 -- Part 3. Your social media marketing masterclass: Introduction; Introduction to social media; Successful case studies; Getting started with social media marketing; Phase one of your social media takeover; Phase two of your social media takeover; Phase three: quality content creation; Managing, metrics and scaling up; Summary; 7 x 7 -- Part 4. Your public relations masterclass: Introduction; Who needs PR? External audiences; Dealing with the media; Social media; Practical pointers for powerful press releases; Marketing communications; Internal PR; Summary; 7 x 7 -- Answers. | |
506 | _aAccess restricted to authorized users and institutions. | ||
520 | 3 | _aThe Ultimate Marketing & PR Book gives you everything you need to be a better marketer. It is a dynamic collection of essential skills covering the topics that will help you make a seismic impact upon your performance - faster than you ever thought possible. | |
538 | _aMode of access: World Wide Web. | ||
588 | _aDescription based on title page of print version. | ||
650 | 0 | _aMarketing. | |
650 | 0 | _aPublic relations. | |
700 | 1 |
_aSmith, Nick, _d1962- _eauthor. |
|
700 | 1 |
_aSalter, Brian, _eauthor. |
|
710 | 2 |
_aCredo Reference (Firm), _edistributor. |
|
776 | 0 | 8 |
_iPrint version: _z147368398X _z9781473683983 _h475 pages : illustrations |
830 | 0 | _aTeach yourself books. | |
856 | 4 | 0 |
_zAvailable online to NMC users; click to view. _uhttps://ezp.idm.oclc.org/login?url=https://search.credoreference.com/content/title/hoddermpb?institutionId=5224 |
942 | _cE-BOOK | ||
999 |
_c521714 _d521714 |