000 03715nam a2200577 i 4500
001 9781787856264
003 Credo
005 20220901100427.0
006 m o d
007 cr cn|||||||||
008 200721r20202018enka o 000 0 eng d
016 7 _a018787706
_2Uk
020 _a9781787856264
_qelectronic version
020 _z9781473683983
_qePub ebook
020 _z147368398X
_qePub ebook
020 _z9781473683976
_qpbk.
035 _a(CaBNVSL)gtp00568518
035 _a(Credo)hoddermpb2018
035 _a(OCoLC)1176434976
040 _aCaBNVSL
_beng
_erda
_cCaBNVSL
_dCaBNVSL
050 4 _aHF5415
_b.D285 2018
_3EBOOK
082 0 4 _a658.8
_223
100 1 _aDavies, Eric
_c(Marketing consultant),
_eauthor.
245 1 4 _aThe ultimate marketing & PR book :
_bunderstand your customers, master digital marketing, perfect public relations /
_cEric Davies, Nick Smith, Brian Salter.
246 3 _aUltimate marketing and public relations book
250 _aSecond edition.
250 _a[Enhanced Credo edition]
263 _a20200805
264 1 _aLondon [England] :
_bHodder & Stoughton,
_c2018.
264 3 1 _aBoston, Massachusetts :
_bCredo Reference,
_c2020.
300 _a1 online resource (49 entries) :
_b22 images ;
_cdigital files.
336 _astill image
_2rdacontent
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
490 1 _aTeach yourself
505 0 _aPart 1. Your marketing masterclass: Introduction; What is marketing? Marketing and the customer; Marketing information and marketing research; Strategic marketing; The marketing mix - product and price; The marketing mix - place; The marketing mix - promotion; Summary; 7 x 7 -- Part 2. Your digital marketing masterclass: Introduction; Building the ultimate sales website; SEO: The backbone of any digital marketing strategy; Social media marketing madness; Pay per click (PPC) simplified and explained; Mobile optimization and getting mobile users; Email marketing - why you should do it no matter what; Other marketing tricks and tips in the modern world; Summary; 7 x 7 -- Part 3. Your social media marketing masterclass: Introduction; Introduction to social media; Successful case studies; Getting started with social media marketing; Phase one of your social media takeover; Phase two of your social media takeover; Phase three: quality content creation; Managing, metrics and scaling up; Summary; 7 x 7 -- Part 4. Your public relations masterclass: Introduction; Who needs PR? External audiences; Dealing with the media; Social media; Practical pointers for powerful press releases; Marketing communications; Internal PR; Summary; 7 x 7 -- Answers.
506 _aAccess restricted to authorized users and institutions.
520 3 _aThe Ultimate Marketing & PR Book gives you everything you need to be a better marketer. It is a dynamic collection of essential skills covering the topics that will help you make a seismic impact upon your performance - faster than you ever thought possible.
538 _aMode of access: World Wide Web.
588 _aDescription based on title page of print version.
650 0 _aMarketing.
650 0 _aPublic relations.
700 1 _aSmith, Nick,
_d1962-
_eauthor.
700 1 _aSalter, Brian,
_eauthor.
710 2 _aCredo Reference (Firm),
_edistributor.
776 0 8 _iPrint version:
_z147368398X
_z9781473683983
_h475 pages : illustrations
830 0 _aTeach yourself books.
856 4 0 _zAvailable online to NMC users; click to view.
_uhttps://ezp.idm.oclc.org/login?url=https://search.credoreference.com/content/title/hoddermpb?institutionId=5224
942 _cE-BOOK
999 _c521714
_d521714