000			02844cam a2200433 i 4500
001			on1180079394
003			OCoLC
005			20220308105044.0
008			200504t20202020enka b 001 0 eng d
010			_a 2020932697
019			_a1141918026 _a1227904563
020			_a0500023700 _qhardcover
020			_a9780500023709 _qhardcover
035			_a(OCoLC)1180079394 _z(OCoLC)1141918026 _z(OCoLC)1227904563
040			_aUKMGB _beng _erda _cUKMGB _dOCLCO _dOCLCF _dALM _dYDX _dCPG _dBDX _dERASA _dSISMU _dUOK _dMiTN
041			_aeng _hger
050		4	_aHF5415.1265 _b.S6513 2020
082	0	4	_a658.87 _223
092			_a658.87 Sp446B 2020
100	1		_aSpies, Marco
240	1	0	_aBranded Interactions. _lEnglish.
245	1	0	_aBranded interactions : _bmarketing through design in the digital age / _cMarco Spies & Katja Wenger.
250			_aRevised and updated edition.
264		1	_aLondon ; _aNew York : _bThames & Hudson, _c[2020]
264		4	_c©2020
300			_a351 pages : _bcolor illustrations ; _c27 cm
336			_astill image _2rdacontent
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_a"Translated from the German Branded Interactions, Lebendige Markenerlebnisse für eine neue Zeit" -- Copyright page.
500			_aPrevious edition: 2015.
504			_aIncludes bibliographical references and index.
520	8		_aDigital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only part of interactive brand identity; complex user experiences closely interlink conception, design and technology, and integrate consistent prototyping and testing. The importance of mobile experience has grown exponentially in recent years, while interactive ads, chatbots and digital billboards are increasingly found in the real world. The interface is now the brand, and this changes the professional profile of designers. 0 This extensively updated edition of Branded Interactions is a practical handbook for professional digital designers and those just starting out. It guides the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the marketplace. Packed with real-world examples from brands like Google, Amazon and Lego, as well as plenty of case studies, this book incorporates a wealth of design theory and diagrams to help build a solid framework for any project - incorporating brand strategy at every stage while remaining flexible to leave room for creativity.
650		0	_aBranding (Marketing)
650		0	_aInternet marketing
650		0	_aSocial media _xEconomic aspects
700	1		_aWenger, Katja,
999			_c506668 _d506668