000			01681cam a2200349 i 4500
001			1096534325
003			OCoLC
005			20220211102430.0
008			190404s2019 cau b 001 0 eng
010			_a2019014083
020			_a1440872449
020			_a9781440872440 _q(hardcopy : alk. paper)
035			_a(OCoLC)1096534325
040			_aDLC _beng _erda _cDLC _dOCLCO _dBDX _dOCLCF _dYDX _dUtOrBLW _dMiTN
042			_apcc
050	0	0	_aJC330.15 _b.K68 2019
082	0	0	_a658.4/012 _223
100	1		_aKotler, Philip,
245	1	0	_aAdvancing the common good : _bstrategies for business, governments, and nonprofits / _cPhilip Kotler.
264		1	_aSanta Barbara, California : _bPraeger, _c[2019]
300			_axv, 176 pages ; _c25 cm.
336			_atext _btxt _2rdacontent.
337			_aunmediated _bn _2rdamedia.
338			_avolume _bnc _2rdacarrier.
504			_aIncludes bibliographical references and index.
505	0		_aDefining the common good -- Assessing the impact of proposed actions on human happiness and well-being -- Protecting and enhancing public goods -- Identifying today's major social problems -- Activists, reformers and social movements -- Key tools for advancing the common good -- What can businesses do to advance the common good? -- What can government do to advance the common good? -- What can nonprofit organizations do to advance the common good?
650		0	_aCommon good.
650		0	_aPublic interest.
650		0	_aSocial action.
650		0	_aSocial policy.
776	0	8	_iOnline version: _aKotler, Philip, author. _tAdvancing the common good _dSanta Barbara, California : Praeger, [2019] _z9781440872457 _w(DLC) 2019017541.
999			_c506460 _d506460