000 00992cam a22003138i 4500
001 2014032847
003 DLC
005 20190729112402.0
008 140825s2015 mau b 001 0 eng
010 _a 2014032847
020 _a9781625274496 (alk. paper)
042 _apcc
040 _aDLC
_beng
_erda
_cDLC
050 0 0 _aHF5415.153
_b.K53 2015
082 0 0 _a658.8/02
_223
100 1 _aKim, W. Chan.
245 1 0 _aBlue ocean strategy :
_bhow to create uncontested market space and make the competition irrelevant /
_cW. Chan Kim, Renée Mauborgne.
250 _aExpanded edition.
263 _a1502
264 1 _aBoston, Massachusetts :
_bHarvard Business Review Press,
_c[2015]
300 _apages cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
650 0 _aNew products.
650 0 _aMarket segmentation.
700 1 _aMauborgne, Renée.
999 _c45822
_d45822