000			03605cam a2200409 i 4500
001			2016049623
003			DLC
005			20190729110742.0
008			170109s2017 nyu 000 0 eng
010			_a 2016049623
020			_a9780399588518 (hardback)
020			_z9780399588525 (ebook)
042			_apcc
040			_aDLC _beng _erda _cDLC _dDLC _dMvI
050	0	0	_aHF5823 _b.E88 2017
082	0	0	_a659.1 _223
084			_aBUS002000 _aBUS043000 _aSOC022000 _2bisacsh
100	1		_aEssex, Andrew,
245	1	4	_aThe end of advertising : _bwhy it had to die, and the creative resurrection to come / _cAndrew Essex.
264		1	_aNew York : _bSpiegel & Grau, _c2017.
300			_a220 pages ; _c20 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
520			_a"One of the most successful admen of recent years throws down the ultimate challenge to his profession: innovate or perish. The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward outright extinction, after having taken for granted a captive audience for too long, leading to lazy, overabundant, and frankly annoying ads. Make no mistake, Madison Avenue: Advertising as we know it is over. In this short, bound-to-be controversial manifesto, Essex offers both a wake-up call and a road map to the future. With trenchant wit and razor-sharp insights, he presents an essential new vision of where the smart businesses could be headed, to the cheers of advertisers and consumers alike"-- _cProvided by publisher.
520			_a"he ad apocalypse is upon us. Today millions are downloading ad blocking software, and still more are paying subscription premiums to avoid them. This $600 billion industry is now careening toward outright extinction, after having taken for granted a captive audience for too long, leading to lazy, overabundant, and frankly annoying ads. Make no mistake, Madison Avenue: Advertising, as we know it, is over. In this short, controversial manifesto, Essex offers both a wake-up call and a road map to the future. With trenchant wit and razor sharp insights, he presents an essential new vision of where the smart businesses could be headed, to the cheers of advertisers and consumers alike. Andrew Essex ran what was generally considered to be the hottest shop in the industry. He is therefore uniquely qualified to report on the industry's demise--and what it must do to reinvent itself. He gives a brief and pungent history of the rise and fall of Adland--a story populated by snake-oil salesmen, slicksters, and search engine optimizers. But his book is no eulogy. Instead, he poses a bold challenge to global marketers to innovate their way into a better ad-free future. Rather than clutter our world, ambitious marketing campaigns could provide utility, services, gifts, investment, and even patronage of the arts and blockbuster entertainment. Ads could become so enticing that people would pay--yes, pay--to see them"-- _cProvided by publisher.
650		0	_aAdvertising.
650		0	_aAdvertising _xAudio-visual equipment.
650		0	_aBranding (Marketing)
650		7	_aBUSINESS & ECONOMICS / Advertising & Promotion. _2bisacsh
650		7	_aBUSINESS & ECONOMICS / Marketing / General. _2bisacsh
650		7	_aSOCIAL SCIENCE / Popular Culture. _2bisacsh
948			_au621657
949			_aHF5823 .E88 2017 _wLC _c1 _hEY8Z _i33039001424141
596			_a1
903			_a35078
999			_c35078 _d35078