000 02666cam a2200409 i 4500
001 19167207
003 MiTN
005 20190729110724.0
008 160707s2017 ctu f b 001 0 eng d
010 _a 2016947155
020 _a9780300212198
_q(cloth ;
_qalk. paper)
020 _a0300212194
_q(cloth ;
_qalk. paper)
035 _a(OCoLC)ocn959871776
040 _aTOH
_beng
_cTOH
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042 _alccopycat
050 0 0 _aHF5415.32.T87
_bA35 2017
082 0 4 _a658.8342
_223
100 1 _aTurow, Joseph,
245 1 4 _aThe aisles have eyes :
_bhow retailers track your shopping, strip your privacy, and define your power /
_cJoseph Turow.
246 3 0 _aHow retailers track your shopping, strip your privacy, and define your power
264 1 _aNew Haven :
_bYale University Press,
_c[2017]
300 _a331 pages ;
_c24 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references (pages 277-314) and index.
505 0 _aA frog slowly boiled -- The discriminating merchant -- Toward the data-powered aisle -- Hunting the mobile shopper -- Loyalty as bait -- Personalizing the aisles -- What now?
520 _a"By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying. Drawing on his interviews with retail executives, analysis of trade publications, and experiences at insider industry meetings, advertising and digital studies expert Joseph Turow pulls back the curtain on these trends, showing how a new hyper-competitive generation of merchants-- including Macy's, Target, and Walmart-- is already using data mining, in-store tracking, and predictive analytics to change the way we buy, undermine our privacy, and define our reputations."--
_cAmazon.
650 0 _aConsumer profiling.
650 0 _aConsumer behavior.
650 0 _aMarketing
_xTechnological innovations.
650 0 _aCustomer services
_xTechnological innovations.
948 _au621453
949 _aHF5415.32.T87 A35 2017
_wLC
_c1
_hEY8Z
_i33039001411882
596 _a1
903 _a34877
999 _c34877
_d34877