| 000 | 02647cam a2200421 i 4500 | ||
|---|---|---|---|
| 001 | 2014002801 | ||
| 003 | DLC | ||
| 005 | 20190729110639.0 | ||
| 008 | 140127s2014 nyu 000 0 eng | ||
| 010 | _a 2014002801 | ||
| 020 | _a9781455598892 (hardback) | ||
| 020 | _z9781455598908 (ebook) | ||
| 020 | _z9781478977926 (audio download) | ||
| 042 | _apcc | ||
| 040 |
_aDLC _beng _erda _cDLC _dDLC _dMvI |
||
| 050 | 0 | 0 |
_aHD62.7 _b.M387 2014 |
| 082 | 0 | 0 |
_a658 _223 |
| 084 |
_aBUS025000 _aBUS060000 _2bisacsh |
||
| 100 | 1 | _aMazzeo, Michael. | |
| 245 | 1 | 0 |
_aRoadside MBA : _bbackroad lessons for entrepreneurs, executives, and small business owners / _cMichael Mazzeo, Paul Oyer, Scott Schaefer. |
| 264 | 1 |
_aNew York : _bBusiness Plus, _c[2014] |
|
| 300 |
_axxiv, 278 pages ; _c24 cm |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 520 |
_a"While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and headed on a road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had a "secret shopper" program, in which employees would be marked down if they were not sufficiently aggressive with customers. A lightbulb went off. Instead of teaching the tried-and-true case studies involving GE and Microsoft, these three wise men decided to pull their heads out of their ivory towers and go in search of insights about product differentiation, pricing, brand management, building a team, and a host of other topics. Why take your cues on employee compensation from Wall Street when you can learn from a Main Street company like Couer D'Alene's best crime-scene cleaner? Want to learn about scaling a business? Come meet Dr. Burris, the flying orthodontist, who operates multiple, profitable practices in rural Arkansas. The book isn't all egghead; the chapters are spiced with the type of vehicular mishaps and Maalox moments that are common on any road trip"-- _cProvided by publisher. |
||
| 650 | 0 |
_aSmall business _zUnited States _xManagement. |
|
| 650 | 0 |
_aStrategic planning _zUnited States. |
|
| 650 | 0 |
_aEntrepreneurship _zUnited States. |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS / Entrepreneurship. _2bisacsh |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS / Small Business. _2bisacsh |
|
| 700 | 1 |
_aOyer, Paul E. _q(Paul Edward), _d1963- |
|
| 700 | 1 |
_aSchaefer, Scott _q(Scott J.) |
|
| 948 | _au620987 | ||
| 949 |
_aHD62.7 .M387 2014 _wLC _c1 _hEY8RZ _i33039001401495 |
||
| 596 | _a1 | ||
| 903 | _a34425 | ||
| 999 |
_c34425 _d34425 |
||