000			03176nam a22004338i 4500
001			2016010140
003			DLC
005			20190729110623.0
008			160408s2016 nyu 000 0 eng
010			_a 2016010140
020			_a9780385352017 (hardback)
042			_apcc
040			_aDLC _beng _erda _cDLC _dMvI
050	0	0	_aHF5811 _b.W82 2016
082	0	0	_a659.1/042 _223
084			_aBUS070060 _aHIS054000 _aSOC022000 _2bisacsh
100	1		_aWu, Tim,
245	1	4	_aThe attention merchants : _bthe epic scramble to get inside our heads / _cTim Wu.
250			_aFirst edition.
263			_a1610
264		1	_aNew York : _bKnopf, _c2016.
300			_apages cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
520			_a"From Tim Wu, author of the award-winning The Master Switch and who coined the phrase "net neutrality"--a revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves. Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers. In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the "attention merchants," contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions but the end result of more than a century's growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to TV's golden age to our present age of radically individualized choices, the business model of "attention merchants" has always been the same. He describes the revolts that have risen against these relentless attempts to influence our consumption, from the remote control to FDA regulations to Apple's ad-blocking OS. But he makes clear that attention merchants grow ever-new heads, and their means of harvesting our attention have given rise to the defining industries of our time, changing our nature--cognitive, social, and otherwise--in ways unimaginable even a generation ago"-- _cProvided by publisher.
520			_a"From Tim Wu, author of award-winning The Master Switch, and who coined the phrase "net neutrality"--a revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves"-- _cProvided by publisher.
650		0	_aAdvertising _xSocial aspects _xHistory.
650		0	_aAdvertising _xPsychological aspects _xHistory.
650		0	_aMarketing _xHistory.
650		0	_aConsumer behavior _xHistory.
650		7	_aBUSINESS & ECONOMICS / Industries / Media & Communications Industries. _2bisacsh
650		7	_aHISTORY / Social History. _2bisacsh
650		7	_aSOCIAL SCIENCE / Popular Culture. _2bisacsh
948			_au620807
949			_aHF5811 .W82 2016 _wLC _c1 _hEY8Z _i33039001400729
596			_a1
903			_a34278
999			_c34278 _d34278