| 000 | 01264cam a2200325zi 4500 | ||
|---|---|---|---|
| 001 | 13000533 | ||
| 003 | MiTN | ||
| 005 | 20190729110548.0 | ||
| 008 | 160304t20162016nyu b 000 0 eng d | ||
| 020 | _a194486900X | ||
| 020 | _a9781944869007 | ||
| 024 | 8 | _a40026620281 | |
| 035 | _a(NhCcYBP)co25036728 | ||
| 040 |
_aNhCcYBP _beng _erda _cNhCcYBP |
||
| 050 | 4 |
_aHF5811 _b.E36 2016 |
|
| 090 |
_aHF5811 _b.E36 2016 (LC) |
||
| 100 | 1 | _aEinstein, Mara, | |
| 245 | 1 | 0 |
_aBlack ops advertising : _bnative ads, content marketing, and the covert world of the digital sell / _cMara Einstein. |
| 264 | 1 |
_aNew York : _bOR Books, _c[2016] |
|
| 264 | 4 | _c©2016 | |
| 300 |
_a244 pages ; _c19 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 505 | 0 | _aIntroduction: why ads don't look like ads -- From mass to millennials -- What we share & why we share -- Native advertising: publishers as marketers -- Content marketing: marketers as publishers -- The digital sell: big data, programmatic buying, and living by the numbers -- The (dis)empowered consumer -- Advertising ourselves to death. | |
| 650 | 0 |
_aAdvertising _xHistory. |
|
| 596 | _a1 | ||
| 948 | _au613461 | ||
| 903 | _a33952 | ||
| 999 |
_c33952 _d33952 |
||