| 000 | 01020cam a2200313 i 4500 | ||
|---|---|---|---|
| 003 | MiTN | ||
| 005 | 20190729110339.0 | ||
| 008 | 160729s2011 d 000 0 eng u | ||
| 020 |
_a9781936572021 _q(pbk.) |
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| 020 |
_a9781936572038 _q(hbk.) |
||
| 040 |
_aMiTN _beng _erda _cMiTN |
||
| 050 | 4 |
_aHF5415.13 _b.C44 2011 |
|
| 100 | 1 | _aChernev, Alexander. | |
| 245 | 1 | 4 |
_aThe marketing plan handbook / _cAlexander Chernev. |
| 250 | _aThird edition. | ||
| 264 | 1 |
_a[Chicago] : _bCerebellum Press, _c[2011] |
|
| 264 | 4 | _a©2011. | |
| 300 |
_avi, 149 pages : _bcharts ; _c24 cm |
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| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
||
| 650 | 0 |
_aMarketing _xManagement _vHandbooks, manuals, etc. |
|
| 650 | 0 |
_aMarketing _xPlanning _vHandbooks, manuals, etc. |
|
| 710 | 2 |
_aNorthwestern University _bKellogg School of Management. |
|
| 948 | _au607911 | ||
| 949 |
_aHF5415.13 .C44 2011 _wLC _c1 _hEY8Z _i33039001387439 |
||
| 596 | _a1 | ||
| 903 | _a32703 | ||
| 999 |
_c32703 _d32703 |
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