000 01496nam a2200373 i 4500
001 2015037126
003 DLC
005 20190729110324.0
008 151009s2016 nyu b 001 0 eng
010 _a 2015037126
020 _a9780231175449 (cloth : alk. paper)
020 _z9780231541657 (e-book)
040 _aDLC
_beng
_erda
_cDLC
_dMvI
042 _apcc
050 0 0 _aHD45
_b.R6335 2016
082 0 0 _a658.4/062
_223
100 1 _aRogers, David L.,
_d1970-
245 1 4 _aThe digital transformation playbook :
_brethink your business to adapt and grow in the digital age /
_cDavid L. Rogers.
264 1 _aNew York :
_bColumbia University Press,
_c[2016]
300 _axi, 278 pages :
_bcharts ;
_c24 cm
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
504 _aIncludes bibliographical references and index.
505 0 _aThe five domains of digital transformation: customers, competition, data -- Innovation, value -- Harness customer networks -- Build platforms, not just products -- Turn data into assets -- Innovate by rapid experimentation -- Adapt your value proposition -- Mastering disruptive business models.
650 0 _aTechnological innovations
_xManagement.
650 0 _aInformation technology
_xManagement.
650 0 _aNew products.
650 0 _aStrategic planning.
948 _au605235
949 _aHD45 .R6335 2016
_wLC
_c1
_hEY8Z
_i33039001392769
596 _a1
903 _a32559
999 _c32559
_d32559