000			02894cam a2200409 i 4500
001			2014031273
003			DLC
005			20190729105543.0
008			141117s2015 nyu 001 0 eng
010			_a 2014031273
020			_a9780374129187 _q(hardback)
020			_z9781429944182 (e-book)
042			_apcc
040			_aDLC _beng _erda _cDLC _dMvI _dMiTN
050	0	0	_aHF5415.32 _b.Q37 2015
082	0	0	_a306.3 _223
084			_aBUS016000 _2bisacsh
100	1		_aQuartz, Steven.
245	1	0	_aCool : _bhow the brain's hidden quest for cool drives our economy and shapes our world / _cSteven Quartz, Anette Asp.
264		1	_aNew York : _bFarrar, Straus and Giroux, _c2015.
300			_a292 pages ; _c24 cm
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
500			_aIncludes index.
520			_a"A bold argument that our "quest for cool" shapes modern culture and the global economy Like it or not, we live in an age of conspicuous consumption. In a world of brand names, many of us judge ourselves and others by the products we own. Teenagers broadcast their brand allegiances over social media. Tourists flock to Rodeo Drive to have their pictures taken in front of luxury stores. Soccer moms switch from minivans to SUVs to hybrids, while hip beer connoisseurs flaunt their knack for distinguishing a KoÌlsch from a pilsner. How did this pervasive desire for "cool" emerge, and why is it so powerful today that it is a prime driver of the global economy? In Cool, the neuroscientist and philosopher Steven Quartz and the political scientist Anette Asp bring together the latest findings in brain science, economics, and evolutionary biology to form a provocative theory of consumerism, revealing how the brain's "social calculator" and an instinct to rebel are the crucial missing links in understanding the motivations behind our spending habits. Applying their theory to everything from grocery shopping to the near-religious devotion of Harley-Davidson fans, Quartz and Asp explore how the brain's ancient decision-making machinery guides consumer choice. Using these revolutionary insights, they show how we use products to advertise ourselves to others in an often unconscious pursuit of social esteem. Surprising at every turn, Cool will change the way you think about money, status, desire, and choice"-- _cProvided by publisher.
520			_a"A bold argument that our "quest for cool" shapes modern culture and the global economy"-- _cProvided by publisher.
650		0	_aConsumer behavior.
650		0	_aConsumption (Economics) _xSocial aspects.
650		0	_aBrain.
650		7	_aBUSINESS & ECONOMICS / Consumer Behavior. _2bisacsh
700	1		_aAsp, Anette, _d1976-
948			_au379763
949			_aHF5415.32 .Q37 2015 _wLC _c1 _hEY8Z _i33039001352268
596			_a1
903			_a27715
999			_c27715 _d27715