000			01648nam a2200361 i 4500
001			2013035547
003			DLC
005			20190729105321.0
008			130910s2014 nju b 001 0 eng
010			_a 2013035547
020			_a9780691153391 _qalkaline paper
042			_apcc
040			_aDLC _beng _erda _cDLC _dMvI _dMiTN
049			_aEY8Z
050	0	0	_aHF5415.1265 _b.P57 2014
082	0	0	_a658.8/72 _223
100	1		_aPiskorski, MikoÅaj Jan.
245	1	2	_aA social strategy : _bhow we profit from social media / _cMikolaj Jan Piskorski.
264		1	_aPrinceton, New Jersey : _bPrinceton University Press, _c[2014]
300			_axii, 275 pages ; _c25 cm
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aThe arc of the book -- Social failures and social solutions -- "Meet" platforms : eHarmony and Okcupid -- "Meet" platform : Twitter -- "Friend" platforms : Facebook and mixi -- "Meet" and "friend" platforms : LinkedIn & Friendster -- "Meet" and "friend" platform : MySpace -- Social strategies -- Low-cost "friend" social strategy at Zynga -- Low-cost "meet" social strategy at Yelp -- Social strategy at American Express -- Social strategy at Nike -- Building social strategy at XCard and Harvard Business Review -- Conclusions.
650		0	_aInternet marketing.
650		0	_aSocial media _xEconomic aspects.
650		0	_aOnline social networks _xEconomic aspects.
948			_au375528
949			_aHF5415.1265 .P57 2014 _wLC _c1 _hEY8Z _i33039001333383
596			_a1
903			_a26357
999			_c26357 _d26357