000 01337cam a2200361Ia 4500
001 760163428
003 MiTN
005 20190729104945.0
008 111018s2012 nyua 000 0 eng d
020 _a9781937557089
040 _aGXR
_cGXR
_dYDXCP
_dMIA
_dMiTN
049 _aEY8Z
050 4 _aQA76.59
_b.M34 2012
100 1 _aMcGrane, Karen.
245 1 0 _aContent strategy for mobile /
_cKaren McGrane ;[foreword by Paul Ford]
260 _aNew York, N.Y. :
_bA Book Apart/Jeffrey Zeldman,
_cc2012.
300 _a167 p. :
_bill. (col) ;
_c22 cm.
490 0 _aBook apart ;
_vno. 8.
490 1 _aBrief books for people who make websites ;
_vno. 8.
504 _aIncludes bibliographical references and index.
505 _aYour content, now mobile -- Content before platform -- Adaptive content -- Strategy and planning -- Writing and editing -- Information architecture -- People and process.
650 0 _aMobile computing
_xProgramming.
650 0 _aApplication software
_xDevelopment.
650 0 _aWeb sites
_xDesign.
650 0 _aHuman-computer interaction.
650 0 _aSmartphones.
700 1 _aFord, Paul,
_d1974-
_4aui.
830 0 _aBrief books for people who make websites ;
_vno. 8.
948 _au362484
949 _aQA76.59 .M34 2012
_wLC
_c1
_hEY8Z
_i33039001268837
596 _a1
903 _a24176
999 _c24176
_d24176