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001			ocn960969314
005			20210118140119.0
006			m d
007			cr cnu---unuuu
008			161021s2016 nyu ob 000 0 eng d
040			_aTEFOD _beng _erda _epn _cTEFOD _dIDEBK _dTOH _dMMI _dRECBK _dVP@ _dS7Z _dYDX _dN$T
020			_a9780385352024 _q(electronic bk.)
020			_a0385352026 _q(electronic bk.)
020			_z9780385352017
020			_z0385352018
035			_a1141070 _b(N$T)
037			_a232EF475-8F49-44E1-A9BA-0D5F3C2E5BA2 _bOverDrive, Inc. _nhttp://www.overdrive.com
050		4	_aHF5811 _b.W82 2016 _3EBOOK
082	0	4	_a659.1/042 _223
100	1		_aWu, Tim,
245	1	4	_aThe attention merchants : _bthe epic scramble to get inside our heads / _cTim Wu.
250			_aFirst edition.
264		1	_aNew York : _bKnopf, _c2016.
300			_a1 online resource (viii, 403 pages)
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
588	0		_aPrint version record.
504			_aIncludes bibliographical references.
520			_a"From Tim Wu, author of the award-winning The Master Switch and who coined the phrase "net neutrality"--A revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves. Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers. In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the "attention merchants," contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions but the end result of more than a century's growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to TV's golden age to our present age of radically individualized choices, the business model of "attention merchants" has always been the same. He describes the revolts that have risen against these relentless attempts to influence our consumption, from the remote control to FDA regulations to Apple's ad-blocking OS. But he makes clear that attention merchants grow ever-new heads, and their means of harvesting our attention have given rise to the defining industries of our time, changing our nature--cognitive, social, and otherwise--in ways unimaginable even a generation ago"-- _cProvided by publisher.
505	0	0	_tIntroduction: Here's the deal -- _gPart I: _tMasters of blazing modernities. _tThe first attention merchants -- _tThe alchemist -- _tFor king and country -- _tDemand engineering, scientific advertising, and what women want -- _tA long lucky run -- _tNot with a bang but with a whimper -- _gPart II: _tThe conquest of time and space. _tThe invention of prime time -- _tThe prince -- _tTotal attention control, or the madness of crowds -- _tPeak attention, american style -- _tPrelude to an attentional revolt -- _tThe great refusal -- _tCoda to an attentional revolution -- _gPart III: _tThe third screen. _tEmail and the power of the check-in -- _tInvaders -- _tAol pulls 'em in -- _gPart IV: _tThe importance of being famous. _tEstablishment of the celebrity-industrial complex -- _tThe oprah model -- _tThe panopticon -- _gPart V: _tWon't be fooled again. _tThe kingdom of content: this is how you do it -- _tHere comes everyone -- _tThe rise of clickbait -- _tThe place to be -- _tThe importance of being microfamous -- _tThe fourth screen and the mirror of narcissus -- _tThe web hits bottom -- _tA retreat and a revolt -- _tWho's boss here? -- _tEpilogue: the temenos.
650		0	_aAdvertising _xSocial aspects _xHistory.
650		0	_aAdvertising _xPsychological aspects _xHistory.
650		0	_aMarketing _xHistory.
650		0	_aConsumer behavior _xHistory.
650		7	_aBUSINESS & ECONOMICS _xIndustries _xMedia & Communications Industries. _2bisacsh
650		7	_aHISTORY _xSocial History. _2bisacsh
650		7	_aSOCIAL SCIENCE _xPopular Culture. _2bisacsh
650		7	_aAdvertising _xPsychological aspects. _2fast _0(OCoLC)fst00797734
650		7	_aAdvertising _xSocial aspects. _2fast _0(OCoLC)fst00797762
650		7	_aConsumer behavior. _2fast _0(OCoLC)fst00876238
650		7	_aMarketing. _2fast _0(OCoLC)fst01010167
650		7	_aBUSINESS & ECONOMICS / Advertising & Promotion _2bisacsh
655		7	_aHistory. _2fast _0(OCoLC)fst01411628
655		4	_aElectronic books.
776	0	8	_iPrint version: _aWu, Tim. _tAttention merchants. _bFirst edition. _dNew York : Knopf, 2016 _z9780385352017 _w(DLC) 2016010140 _w(OCoLC)934676297
856	4	0	_3EBSCOhost _uhttps://ezp.idm.oclc.org/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1141070
938			_aYBP Library Services _bYANK _n13514402
938			_aRecorded Books, LLC _bRECE _nrbeEB00633610
938			_aIngram Digital eBook Collection _bIDEB _ncis36764269
938			_aEBSCOhost _bEBSC _n1141070
942			_cE-BOOK
999			_c236829 _d236829