000			01888cam a2200349 a 4500
001			2011040319
003			DLC
005			20190729104853.0
008			111005s2012 nyu b 001 0 eng
010			_a 2011040319
020			_a9781848729469 (hardback)
040			_aDLC _cDLC
042			_apcc
049			_aEY8Z
050	0	0	_aHF5415.32 _b.G457 2012
082	0	0	_a658.8/342 _223
084			_aBUS016000 _aSOC032000 _aPSY031000 _2bisacsh
245	0	0	_aGender, culture, and consumer behavior / _ceditors, Cele C. Otnes and Linda Tuncay-Zayer.
260			_aNew York : _bRoutledge Academic, _c2012.
300			_axxxi, 450 p. ; _c24 cm.
520			_a"When considering how we should introduce this volume, we reflected on our own lives as women who both grew up in America, but whose heritages are distinct. We are both daughters of male liberal arts professors who provided most of the family income, while our mothers focused on child-rearing and community activities, as well as by-choice educational pursuits and forays into the working world. Linda is a first-generation American whose parents emigrated to the U.S. in 1970. Cele's ancestors were early U.S. settlers whose families relied on hard work and the G.I. Bill to fend off blows dealt by the Depression. We decided to offer examples of how gender, culture and consumption intersect in memories that demonstrate the dramatic and dynamic changes in these three areas over our lifetimes"-- _cProvided by publisher.
504			_aIncludes bibliographical references and index.
650		0	_aConsumer behavior.
650		0	_aConsumer behavior _xCross-cultural studies.
650		0	_aConsumption (Economics) _xSocial aspects.
700	1		_aOtnes, Cele.
700	1		_aTuncay-Zayer, Linda.
948			_au358559
949			_aHF5415.32 .G457 2012 _wLC _c1 _hEY8Z _i33039001264489
596			_a1
903			_a23622
999			_c23622 _d23622